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High Drop-out Rate Alert

30% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Sheffield Hallam University›BA Digital Media Production

BA Digital Media Production

Sheffield Hallam University🥇 TEF Gold
Full-time3 YearsPlacement YearFoundation YearSubject: Sociology
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Course Score
C /60
Graduate Salary
£24,000
Satisfaction
85%
Degree Completion
70%
Professional Jobs
58%
Meaningful Work
63%
The Course
Student Life
After Uni

AI & Your Career

Based on Anthropic research

42%
High Exposure

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Vulnerability Matrix

Information Technology72% Exposed
Web and Multimedia Design65% Exposed
Administrative55% Exposed
Business and public service associate48% Exposed
Sales40% Exposed

🌍 Global Career Trajectories

This degree creates highly lucrative direct pathways into the global jobs market. Explore the fully localized AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Sociology graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£24,000
typical starting salary
£23,000
£25,000
Brightest = where most graduates land · fades where fewer earn that amount
· Sociology graduates nationally earn £18,000–£49,000 (1483 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Web and Multimedia Design Professionals
★ Professional
14%
02
Design occupations
★ Professional
12%
03
Business and public service associate professionals
★ Professional
12%
04
Sales occupations
11%
05
Elementary occupations
6%
06
Managers, directors and senior officials
★ Professional
5%
07
Administrative occupations
4%
08
Skilled trades occupations
3%
09
Information Technology Professionals
★ Professional
3%
10
Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals
★ Professional
3%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

70%
Continuation
58%
Professional Work
63%
Meaningful Role
60%
Career On Track

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