BSc Marketing with Foundation Year
About this course
Marketing is one of the most dynamic and commercially central degree subjects, drawing on psychology, economics, digital technology, and creative communication to understand how organisations connect their products and services with the people who need or want them. Consumer behaviour, digital marketing, strategic marketing, planning, and the rapidly changing role of information technology and digital media for marketing purposes are all central to the field, alongside the management and human resources knowledge that contextualises marketing within broader organisational and commercial life. At Aberystwyth University, this four-year full-time programme with a foundation year is an exciting and dynamic course combining marketing and consumer behaviour, digital marketing, strategic marketing, planning, psychology, management, and human resources. It is taught by accredited and renowned marketing experts, and you will develop a firm knowledge of the external influences on the marketing world alongside the digital skills that modern marketing careers demand. Aberystwyth is an accredited Chartered Institute of Marketing Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for your degree, or gain exemptions from parts of the CIM professional qualifications on graduation, a significant advantage for those committed to a professional marketing career. With a typical entry tariff of 104 UCAS points, this programme is accessible to students who are motivated to understand and shape the ways in which organisations communicate with their markets. Graduates pursue careers in brand management, digital marketing, market research, social media management, content creation, campaign management, marketing analytics, public relations, and advertising across virtually every commercial and public sector context. Many graduates also continue to professional CIM qualification or to postgraduate study in marketing, business, or communications.
Syllabus & Modules
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