Apprenticeship Β· earn while you train Β· live UK standard from the careers engine
Apprenticeship

Public relations and communications assistant

Level
4
Higher
Length
1.2 yr
typical
Sector
Sales, marketing and procurement
Pay
Paid
you earn while training

In a nutshell

Building, protecting and maintaining a positive reputation for brands, organisations and individuals.

What you'd do

Draft press releases, statements, and media pitches
Schedule and publish content across social media platforms
Monitor media coverage and compile daily press round-ups
Respond to journalist and stakeholder enquiries
Support the organisation of press events and launches
Assist with updating website news pages and newsletters

What you'd learn

Core PR principles - media relations, reputation management, campaigns
Writing for different audiences and channels including press and digital
Social media content planning and community management
How to research audiences and evaluate campaign performance
CIPR Code of Conduct and ethical communications practice
Basic event planning and media monitoring techniques
Ready to look for a place?
See live Public relations and communications assistant apprenticeship vacancies on the official government service.
Find vacancies
A Careermash concept Β· apprenticeship standard from our careers engine Β· vacancies via gov.uk.

Career data: role, pay and progression profiles built for Careermash's careers engine; AI-impact estimates from Anthropic's observed AI-usage telemetry and OpenAI's AI Jobs Transition Framework. Course data: HESA / Discover Uni, including Graduate Outcomes, LEO and the National Student Survey. Apprenticeships: IfATE-published standards, approved only.

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