Marketing executive

Level

Higher

Length

1.3 yr

typical

Sector

Sales, marketing and procurement

Pay

Paid

you earn while training

In a nutshell

Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

Plan and coordinate marketing campaigns from brief through to launch and reporting

Create and publish content for websites, social media, email newsletters, and blogs

Monitor campaign performance using analytics tools and prepare reports for stakeholders

Manage relationships with external agencies, designers, and media buyers

Research target audiences and competitors to inform campaign strategy

Update the website with new content and ensure SEO best practices are followed

Support the marketing manager in developing the annual marketing plan

Marketing theory including the marketing mix, segmentation, and customer behaviour

Digital marketing channels including SEO, PPC, email, social media, and content marketing

How to plan, brief, and execute multi-channel marketing campaigns

Marketing analytics and how to measure ROI using tools such as Google Analytics

Content creation skills across written, visual, and video formats

CRM systems and how to use customer data to improve targeting

Brand management principles and how to maintain consistent brand identity

Ready to look for a place?

See live Marketing executive apprenticeship vacancies on the official government service.

A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.