Marketing manager

Level

Degree level

Length

2 yrs

typical

Sector

Sales, marketing and procurement

Pay

Paid

you earn while training

In a nutshell

Responsible for the marketing activities and strategy of their organisation.

Develop and own the marketing strategy and annual plan for your organisation or brand

Lead a team of marketing executives and external agency partners

Set and manage the marketing budget and report on return on investment

Commission and review customer insight research to inform campaign decisions

Present marketing strategy and campaign results to the senior leadership team

Oversee integrated campaigns across digital, print, PR, and events

Drive brand consistency and evolve brand identity in response to market changes

Advanced marketing strategy including brand positioning, competitive analysis, and market entry

Customer insight research methods and how to use data to shape strategy

Multi-channel campaign planning across paid, owned, and earned media

Marketing leadership including managing, developing, and inspiring a team

Budget management and how to allocate and report on marketing investment

Advanced digital marketing including programmatic advertising, marketing automation, and attribution

How to measure marketing effectiveness and demonstrate commercial value to senior stakeholders

Ready to look for a place?

See live Marketing manager apprenticeship vacancies on the official government service.

A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.