Advertising and media executive

Level

Advanced · like A-levels

Length

1.5 yr

typical

Sector

Sales, marketing and procurement

Pay

Paid

you earn while training

In a nutshell

Creating messages or campaigns which are intended to inform or influence the people who receive them.

Research audience profiles and recommend appropriate media channels

Plan and book advertising space across digital and traditional media

Negotiate rates and added value with media owners and publishers

Set up and manage digital ad campaigns on platforms such as Google Ads

Monitor live campaigns and optimise performance against agreed KPIs

Compile post-campaign reports and present findings to clients

Support account managers in preparing media proposals and presentations

Media planning principles and channel selection strategy

Audience research tools and data-led targeting methods

Digital advertising platforms including paid search and social media ads

Negotiating and buying media space and airtime

Campaign performance measurement and return on investment reporting

The advertising ecosystem including agencies, publishers, and trading desks

Creative briefing and working with creative teams effectively

Ready to look for a place?

See live Advertising and media executive apprenticeship vacancies on the official government service.

A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.