Market research executive

Level

Higher

Length

1.5 yr

typical

Sector

Sales, marketing and procurement

Pay

Paid

you earn while training

In a nutshell

Research projects to generate data and insight.

Manage quantitative surveys from questionnaire design through to data collection and analysis

Moderate or support qualitative research including focus groups and in-depth interviews

Analyse datasets and identify key patterns, trends, and actionable insights

Prepare clear, well-structured research reports and presentations for clients

Brief and manage fieldwork agencies and data collection suppliers

Ensure all research projects comply with MRS codes of conduct and GDPR

Present findings and recommendations to client stakeholders with confidence

Quantitative research methods including survey design, sampling theory, and statistical analysis

Qualitative research methods including depth interviews, focus groups, and ethnography

How to design a research project from brief through to reporting and recommendations

Data analysis tools including SPSS, Excel, or specialist research software

Market research industry codes of conduct and data protection requirements

Questionnaire and discussion guide writing for different research objectives

How to visualise and communicate findings clearly to non-research audiences

Ready to look for a place?

See live Market research executive apprenticeship vacancies on the official government service.

A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.