Junior advertising creative

Level

Advanced · like A-levels

Length

1.5 yr

typical

Sector

Creative and design

Pay

Paid

you earn while training

In a nutshell

Advertising Creatives are responsible for coming up with original, exciting and memorable ideas that meet client's briefs and which can then be used in a range of mediums (e.g Radio, TV).

What you'd do

Read and analyse creative briefs to identify the core message

Brainstorm campaign ideas individually and in creative pairs

Produce copy and visual concepts for digital and print formats

Refine work in response to feedback from creative directors

Present ideas to colleagues and occasionally to clients

Research target audiences to ensure ideas are relevant and resonant

Adapt approved concepts across multiple platform formats

What you'd learn

How to interpret a creative brief and generate strong campaign ideas

Copywriting techniques for different media and brand voices

Visual communication principles including layout, typography, and colour

Industry-standard design and production software

How advertising agencies and creative teams work together

Presenting concepts persuasively to clients and creative directors

Legal and regulatory rules for advertising in the UK

Ready to look for a place?

See live Junior advertising creative apprenticeship vacancies on the official government service.

Find vacancies

A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.