Apprenticeship · earn while you train · live UK standard from the careers engine
Careermash
BackApprenticeship
Digital product manager
Level
4
Higher
Length
2 yrs
typical
Sector
Digital
Pay
Paid
you earn while training
In a nutshell
Drive and manage digital products through the complete product lifecycle.
What you'd do
Run discovery workshops and user interviews to understand customer needs
Write and prioritise the product backlog with the development team
Lead sprint planning, reviews, and retrospectives with engineering teams
Communicate product strategy and progress to senior stakeholders
Define and track key metrics to measure product success
Make trade-off decisions on scope, quality, and delivery timelines
Collaborate with design and engineering to ship new product features
What you'd learn
Product discovery: user research, problem framing, and opportunity assessment
Writing clear user stories, acceptance criteria, and product specifications
Agile and scrum methodologies for managing product development
Prioritisation frameworks such as RICE, MoSCoW, and opportunity scoring
Digital product metrics: activation, retention, revenue, and engagement
Roadmap planning and stakeholder communication techniques
A/B testing, product analytics, and data-informed decision-making
Ready to look for a place?
See live Digital product manager apprenticeship vacancies on the official government service.
A Careermash concept · apprenticeship standard from our careers engine · vacancies via gov.uk.