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Market Research Analyst

Marketing and advertising professionals create campaigns that catch people's attention and encourage them to notice brands, try new products, or buy things. They work with creative teams to come up with ideas that actually work.

Market Research Analyst

50

Business and Management

AI IMPACT
AI EXPOSURE TODAY50
20-YEAR SCENARIO
NOT A FORECAST
88%
THE DOOR · ENTRY DIFFICULTY TODAYC
STARTING PAY£22,000 - £28,000
MOAT NOT YET CLASSIFIEDA real score, but the moat is not yet classified. No claim either way.

THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.

AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.

AI exposure is high for this work
AI exposure today for this job is high on our index (50). We have not yet classified what, if anything, structurally protects it, so we make no claim either way about a moat. Learn the tools, and build the judgement that stays human.

Career progression path

1FIRST STEPJunior Market Research AnalystIn this entry-level role, you will assist in data collection and analysis, gaining hands-on experience in market research methodologies and tools.£22,000 - £28,000
2GAINING EXPERIENCEMid-level Market Research AnalystAt this stage, you will lead research projects, manage client relationships, and provide strategic insights to drive business decisions.£30,000 - £40,000
3PEAK CAREERSenior Market Research Analyst/Head of Market ResearchIn a senior role, you will oversee the research team, develop research strategies, and influence high-level business decisions with your insights.£50,000+

Apprenticeship listings for this career → (June 2026 snapshot; check closing dates on the official service)

The degree route

Courses in this career's subject area, from the live library of 35,000; every one is AI impact assessed through its actual graduate destinations.

🎓Finance and AccountingDancebox Theatre Works · the card page · will AI take its jobs?£49,000 median
🎓Business Management With Information SystemsWest Herts College · the card page · will AI take its jobs?£32,000 median
🎓International Tourism Management (with Foundation Year)University of Bedfordshire · the card page · will AI take its jobs?£31,000 median
🎓Business ManagementTeesside University · the card page · will AI take its jobs?£30,000 median
🎓Modern Languages (German and Italian) and ManagementUniversity of St Andrews · the card page · will AI take its jobs?£30,000 median
🎓Business Management (Accelerated)Anglia Ruskin University · the card page · will AI take its jobs?£29,000 median

All Business and Management courses as cards →

There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.

Degree subjects that lead this way

Courses in this career's subject area, from the same register that priced the degree above. Subject-matched, not a guaranteed qualifying route: check each course's own entry requirements and any professional accreditation before you rely on it.