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Public Relations Officer

Public Relations Officers are the architects of a brand's image, playing a vital role in shaping public perception and managing communication strategies. In a world where reputation can make or break an organization, these professionals are essential in ensuring that messages resonate positively with diverse audiences across the UK and beyond.

Public Relations Officer

35

Communications and Media

AI IMPACT
AI USED FOR35%moving to60%
THE DOOR, NOWB
THE DOOR, 20 YRSC
STARTING PAY£28,000 - £35,000
RELATIONAL MOATPeople want a real person for this. That preference is the protection.

THE DOOR: A easy to E extremely hard, now and in 20 years

This job holds up well against AI
AI is used for a modest share of what this job actually involves today, and people want a real person for this. That preference is the protection. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Career progression path

1FIRST STEPJunior Public Relations OfficerIn this entry-level role, you will assist in the execution of PR campaigns, support senior staff in media outreach, and gain hands-on experience in writing and research.£28,000 - £35,000
2GAINING EXPERIENCEMid-level Public Relations OfficerAt this stage, you will take on more responsibility, managing specific campaigns, building media relationships, and contributing to strategic planning.£40,000 - £50,000
3PEAK CAREERSenior Public Relations ManagerIn a senior role, you will lead PR strategies, oversee a team, and be responsible for high-level stakeholder engagement and crisis management.£60,000+

The degree route

Courses in this career's subject area, from the live library of 35,000; every one is AI impact assessed through its actual graduate destinations.

🎓Fashion ManagementRobert Gordon University · the card page · will AI take its jobs?£27,500 median
🎓English and Film StudiesRoyal Holloway and Bedford New College · the card page · will AI take its jobs?£26,000 median
🎓Fashion Marketing and JournalismQahe (Lm) Limited · the card page · will AI take its jobs?£26,000 median
🎓Broadcast and Multimedia JournalismThe University of East Anglia · the card page · will AI take its jobs?£25,000 median
🎓Business Management and Film & Visual CultureLiverpool Hope University · the card page · will AI take its jobs?£25,000 median
🎓Film and TheatreQueen Mary University of London · the card page · will AI take its jobs?£25,000 median

All Communications and Media courses as cards →

Real apprenticeship standards

Live UK apprenticeship standards that lead into this career, from the Institute for Apprenticeships register.

L4Public relations and communications assistant14 months typicalnot published
There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely.

Degree subjects that lead this way

Courses in this career's subject area, from the same register that priced the degree above. Subject-matched, not a guaranteed qualifying route: check each course's own entry requirements and any professional accreditation before you rely on it.